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Morbidity and mortality associated with bereavement is an important public health issue, yet economic and resource investments to effectively implement and sustain integrated bereavement services are sorely lacking at national and global levels. Although bereavement support is a component of palliative care provision, continuity of care for bereaved individuals is often not standard practice in palliative and end-of-life contexts.

This report analyzes and compares media and advocacy organizations’ narratives about aging and older adults. The goal of the report is to suggest communications strategies that advocates can use to push media discourse in more productive directions, and ultimately increase public support for the policies and programs necessary to promote the well-being of older adults, and ensure their full participation in American society.

In 2002, the Madrid International Plan of Action on Ageing (MIPAA) and the Political Declaration adopted at the Second World Assembly on Ageing marked a turning point in how the world addresses the key challenge of “building a society for all ages.” The primary action of the Division for Inclusive Social Development (DISD) of the United Nations Department of Economic and Social Affairs (UNDESA) programme on ageing is to facilitate and promote MIPAA including: designing guidelines for policy development and implementation; advocating means to mainstream ageing issues into development agendas

Ageing is a critical, yet overlooked development issue directly implicating 12.2% of the global population, with currently more than 901 million people aged 60 and older, an increasing majority of whom live in low and middle-income countries. Despite their demographic significance, older persons have been typically unrecognized by international development programmes, policy, and discourse, and as a result, low-and-middle-income countries have fallen behind in developing capacities to address the needs of their ageing populations.