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This report analyzes and compares media and advocacy organizations’ narratives about aging and older adults. The goal of the report is to suggest communications strategies that advocates can use to push media discourse in more productive directions, and ultimately increase public support for the policies and programs necessary to promote the well-being of older adults, and ensure their full participation in American society. This research was conducted by the FrameWorks Institute, and is part of a larger, multi-method collaborative project sponsored by the Leaders of Aging Organizations, a group administered by Grantmakers in Aging that includes AARP, the American Federation for Aging Research, the American Geriatrics Society, the American Society on Aging, the Gerontological Society of America, the National Council on Aging, and the National Hispanic Council on Aging. The project is managed by Laura Robbins of Laura A. Robbins Consulting, LLC. The collaboration seeks to develop a new, evidence-based narrative about the process of aging, and the roles and contributions of older adults in American society.

Source: FrameWorks Institute, 2015
https://www.frameworksinstitute.org/