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MICHELLE MARTIN

Degree & Credential: CPSM
Location: California
Title: Higher Education Market Strategist
Organization: SmithGroup
Profession: Design
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As SmithGroup's Higher Education Market Strategist, I am responsible for co-creating and helping oversee the higher education market’s strategic plans and growth. Through client and staff development, research, strategic planning, presenting, and implementing, I strive to strengthen our leadership position in the market. With 15 years of experience in the industry, I have worked with numerous colleges and universities on how planning and design can support an institution’s success. Using a human-centered approach, I facilitate discovery workshops exploring all manner of changes impacting higher education today.