Assessing rural community resources for health care: The use of health services catchment area economic marketing studies

DeWitt C. Baldwin Jr.'s picture
Submitted by DeWitt C. Baldw... on Jul 25, 2014 - 1:00pm CDT

Resource Type: 
Journal Article

A relatively simple method for estimating the ability of rural communities to support health provider personnel services, the utilization of this tool is described and illustrated. Special aspects of the approach include: (1) its application on a systematic basis to an entire state, utilizing identified economic marketing areas and local determination of data; (2) the use of the finished product, or study, as a focus for community discussion and decision making; (3) its use as a recruitment device for physicians as well as communities; and (4) its use for long term state health and educational planning. Within this broad approach, the specific figures and conclusions are less important than the interpretation, application and use of the method.

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Author(s): 
Beverley D. Rowley
DeWitt C. Baldwin, Jr.
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